FlazUp
Flaz Up was born from a simple idea: empowering content creators while entertaining users. A vibrant space where creators share, audiences engage, and diverse minds connect, It’s a community driven revolution in digital networking.
Industry
B2C, Entertainment.
My Roles
User Research, Design, Team Lead
“I use skits to promote my products, but platforms make me pay to reach my own followers. It’s exhausting. I need something organic, where creativity drives visibility, not money. If Flaz Up gets that right, I’ll move my hustle there.”
-Sandra, Creator and a small business owner
Let's Explore the Problems:
Today’s content creators face a digital ecosystem that often works against them. Despite their creativity and effort, many struggle to grow, earn, and connect meaningfully with their audiences.
Flaz Up was born to address these key pain points:
Unfair algorithms that limit organic reach and reward paid promotion over creativity
Limited monetization options that prevent creators from earning fairly from their content
Disconnected communities where engagement feels transactional, not authentic
Lack of control over how content is seen, valued, and rewarded
These challenges don’t just block growth; they silence creativity and erode trust.
The Solution Approach:
We adopted a user-centered, collaborative process grounded in research, iteration, and cross-functional teamwork. This ensured that Flaz Up was not only functional but also meaningful, intuitive, and tailored to real user needs.
Discovery
We interviewed 55 potential users, ran surveys, and studied competitors to uncover core creator challenges and market gaps.Ideation
Based on insights, we restructured the app’s content and navigation to prioritize creator needs and improve usability.Design & Prototyping
We created and iterated on low- to high-fidelity prototypes to visualize and test the user experience early and often.Usability Testing
We validated designs through testing with diverse users, using feedback to refine the interface and improve clarity.Visual Design & Style Guide
We developed a consistent visual language and style guide to ensure a unified look and feel across the platform.Collaboration & Developer Handoff
We worked closely with developers using Figma and shared documentation to ensure smooth handoff and accurate implementation.
Design
Conclusion
As Lead Designer, it was fulfilling to see how thoughtful design transformed user frustration into trust, usability, and loyalty. Flaz Up became more than an app; it became a platform where creators feel empowered, not restricted.
This project reinforced the value of designing with users, not just for them. My biggest takeaways include:
User research is nonnegotiable
Direct insights shaped features that truly matteredSimplicity drives satisfaction
A clean, intuitive interface led to higher adoptionDesign and development alignment is key
Smooth collaboration ensured design intent was preservedCommunity builds connection
Features that support user interaction elevated the overall experience
