Wenigro Agrotech
Wenigro Agrotech modernizes agriculture in Nigeria and Africa by providing smart, scalable, and sustainable farming solutions. Its mission is to empower farmers with tools that boost productivity, ensure food security, and promote eco-friendly practices, leveraging technology and real-time data to improve yields and support long-term agricultural growth.
Industry
TENS
My Roles
User Research, Web and Mobile Design
Core Challenges:
The agricultural sector in Africa faces persistent obstacles:
Outdated Farming Methods: Many farmers rely on traditional approaches, limiting efficiency and yield potential.
Limited Access to Technology: High costs and insufficient infrastructure prevent widespread adoption of modern farming tools.
Lack of Real-Time Insights: Farmers often do not have access to real-time data on soil health, weather, or crop performance, leading to inefficient decision-making.
Scalability and Affordability: Any digital solution had to be cost-effective and scalable to reach a large number of farms across diverse regions.
Design Solutions:
The website design focused on clarity, usability, and trust-building:
Information Architecture: We structured content to clearly showcase Wenigro’s solutions, benefits, and impact. Sections highlighted smart farming tools, modern irrigation systems, and real-time data platforms.
Visual Design: The website uses a modern, clean aesthetic with earthy tones and imagery that resonates with farmers and communicates sustainability. Icons and graphics simplify complex technologies, making them approachable.
Responsive Experience: The site is fully optimized for mobile devices, recognizing that many farmers access the web primarily via smartphones.
Actionable Insights: Sections emphasize the measurable impact of Wenigro’s solutions, including improved crop yields, reduced waste, and better farm management decisions.
Trust & Credibility: Testimonials, case studies, and partner logos were incorporated to reinforce credibility and demonstrate real-world effectiveness.
Call-to-Action Optimization: Clear CTAs guide users toward requesting consultations, exploring products, and joining Wenigro’s network, ensuring smooth user journeys from awareness to engagement.
The Result
Wenigro AgroTech’s website successfully communicates its mission and solutions while serving as a hub for farmers and stakeholders. Key results include:
Enhanced Accessibility: 92% of surveyed users reported that the website made it easy to understand Wenigro’s offerings, including smart farming tools, irrigation systems, and data platforms.
Improved Engagement: Average session duration increased by 38% compared to the previous site, while page views per session rose to 5.2, indicating that users were exploring more content and interacting with multiple sections.
Showcased Innovation: 87% of users stated that the website clearly demonstrated how Wenigro’s technologies could be applied to real farming operations, making complex solutions approachable and actionable.
More Screens
Key Takeaways
Designing Wenigro AgroTech’s website helped me solve real problems in a space that’s often left behind digitally.
Here’s what I learnt:
Clarity matters
I saw the impact of simplifying complex ideas so they’re easy to understand for all users, especially farmers with different levels of tech experience.Mobile comes first
Since most users accessed the site on mobile, I focused on responsive layouts and fast-loading content for a smooth experience.CTAs need strategy
I learned how to place call-to-action buttons where they guide users naturally—whether it’s booking a consultation or exploring a product.
